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The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes.
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Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have.
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That viral tax hack might tank your business, CFP Amanda Neely writes. Here's how to tell the difference between entertainment and actual financial guidance and why your follower count won't save you.
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Find out how real estate agents are using ChatGPT and other AI chatbots to save time, sharpen strategy and compete like top producers.
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Accountability and genuine transparency are still missing from NAR's communications, coach Darryl Davis writes, and Realtors deserve better.
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Zillow announced on Thursday the launch of a new platform, campaign and tagline called "Someday Starts Today," which is "designed to support people at every stage of the home journey."
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In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more.
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Ahead of Inman Connect New York, Howard Hanna Real Estate Services CEO Hoby Hanna mused on the Compass-Anywhere merger, consolidation and why he's resolute in his fight against Clear Cooperation.
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Diversity isn't a flaw in the American experiment, Darryl Davis writes. It's the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream.
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As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about.
